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On March 10th, BOE (BOE) successfully held a COB mass production and delivery ceremony with the theme of "Screen Yao Wanxiang Mass Production Embarks" at BOE Crystal Technology Co., Ltd. in Zhuhai. More than 50 overseas customers from the United States, Europe, Japan, South Korea, Southeast Asia, etc. gathered together, marking BOE's important milestone in the field of MLED display technology.

By integrating upstream chips, midstream packaging, and downstream application resources, BOE has built an industry-leading "chip packaging display" full chain intelligent manufacturing capability, creating the shortest industrial chain ecological environment. This layout not only accelerates the collaborative innovation and global expansion of the MLED industry chain, but also promotes JD's directionCOBLeading enterprises in the industry are rapidly advancing, laying a solid foundation for their layout in the global high-end display market.

In his opening speech, Wang Xiping, Vice Chairman and Chief Operating Officer of BOE Executive Committee, stated that BOE has always adhered to innovation driven development and fully launched the "Screen IoT" enterprise maintenance strategy. The MLED business is one of the high potential channels of BOE's "14N ecological chain". The mass production and delivery of the Zhuhai chip project is an important strategic measure for the company to build an MLED industry cluster.

This is not only an important step for the global display industry to move towards the future, but also a key milestone for BOE to promote the upgrading of the industrial chain. We look forward to working together with global partners to promote the display industry towards a smarter, greener, and more sustainable future!

As the first technology brand in China's semiconductor display field, BOE's pioneering and industry-leading high-end glass based new LED display technology brand α - MLED is committed to providing leading new LED display systems and solutions to global customers. BOE creates COB through three major product platforms: indoor platform, outdoor platform, and innovative application platformCOG、 SMD and Micro LED high competitive product lines fully meet diversified market demands.

The Zhuhai BOE Crystal Core MLED production line is located in the Huafa Pingsha Electronic and Electrical Industry Park. It took only 9 months from its launch in June last year to mass production, demonstrating BOE's efficient execution and industrial chain synergy advantages, and setting a new benchmark for the industrialization process of MLED technology.

BOE continues to expand its presence in the MLED field, currently launching P0.3 Micro LED products, COG LTPS P0.5 MLED display products, COB P0.9-1.5 full series products, etc. At the same time, backlight technology is being deployed in multiple fields such as television, monitors, laptops, e-sports, and automotive; In addition, BOE's unique ADS Pro display technology is combined with Mini LED backlight to greatly enhance the clarity of high-speed motion images, leading the industry to achieve the ultimate visual experience with picture quality performance comparable to OLED.

The COB products mass-produced by BOE this time are focused on three core technologies: advanced optics, advanced thermodynamics, and simplified structure, to comprehensively create differentiated technological advantages and advanced display effects for MLED products.

In the field of advanced opticsBy offering high brightness (up to 2000nit), high color gamut (110% NTSC), ultra-low power consumption (halving power consumption under the same brightness), as well as high contrast, brightness consistency, and dark consistency, we provide users with a clearer, more realistic, and immersive visual experience.

In terms of thermodynamicsPay attention to the two-way friendliness between the environment and people, create an excellent cold screen experience, improve product performance while achieving energy saving and low power consumption.

In terms of simplified structureTo achieve structural standardization, convenience, and innovative design, while improving production efficiency, ensuring product stability and long-term durability.

In addition, BOE's unique "colorless seam ink color control technology" breaks down industry barriers and achieves full screen ink color consistency without the need for module visual screening, creating a high-end display solution with the best MLED image quality and better consistency.

It is worth mentioning that BOE has built the industry's largest COB small pitch in EgyptLED indoor display screenThe screen area is 600 square meters, using BOE MLED COB P1.2 product, with a resolution of up to 67680 × 5670, which is currently the highest resolution COB large screen in the industry, injecting technological momentum into the construction of Egyptian cities.

Liu Yi, Vice President of BOE Technology Group and CEO of MLED Business, stated that the successful mass production of BOE chips in Zhuhai not only marks an important breakthrough for BOE in the field of MLED COB, but also a key milestone for us to promote display technology innovation and lead industrial upgrading.

The landing of this project is also inseparable from Zhuhai andHuafa GroupWaiting for the full cooperation and support of all partners. We look forward to working together with global partners to promote innovation and application of MLED technology, providing better and more efficient display solutions for commercial displays, high-end TVs, car displays and other fields, helping global customers achieve value enhancement, and deepening the construction of an open, cooperative and win-win industrial ecosystem with global partners.

It is worth noting that BOE's MLED business continues to deepen its ecological layout throughout the entire industry chain. Relying on the mass production and equipment technology upgrades of BOE Semiconductor in Zhuhai, BOE has launched the BYH-COB MLED series, a new direct display product. At the Shenzhen ISLE 2025 exhibition held at the same time, the Pro and Ultra versions of this series were first released in China. At the same time, BOE also showcased innovative products such as movie screens, spherical screens, and backlights, fully demonstrating the breakthrough application of MLED technology.

Among them, BYH-COB Pro P0.9 adopts a large board module design, with a single module size of 14.5 inches, effectively reducing the number of seams and improving the overall picture quality. It is widely used in conference rooms, supermarkets, exhibition halls and other scenarios. The BOE-BYH ULTRA in this series is a customized high-end product of BOE MLED COB. With its unique optical film packaging technology and self-developed high-end surface anti glare reflective film material, it achieves a contrast ratio of up to 20000:1 under ambient light conditions of 10lux, which is currently leading the industry.
In the era of ubiquitous display, BOE continues to promote innovation and breakthroughs in display technology with "screen" as its core. Looking towards the future, BOE will always adhere to the "Internet of Things for Screens" strategy, focus on the iterative upgrading of Mini/Micro LED technology, deepen innovation cooperation with global ecological partners, build a more complete industrial chain ecological layout, and create greater value for global customers with more outstanding display solutions!