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Recently, CCTV reported on the outstanding performance of Chinese LED display companies such as Alto Electronics in the 2024 European Championship. Screen companies are busy with production, optimization, and market expansion, exploring "competition opportunities".

Among them, Hisense, as one of the official sponsors of this year's European Championship, provides display technology support for the European Championship VAR (Video Assistant Referee).

Zhouming Technology provides nearly 1000 square meters of LED display screens and integrated sports sound and light solutions for the three major smart venues of the European Cup, Munich Allianz Stadium (opening venue), Gelsenkirchen Felting Stadium, and Stuttgart Stadium.

At the same time, the Copa America is also in full swing. Abison and other display companies have once again made their debut on the world sports stage, providing excellent technology and product strength, as well as professional sports LED display solutions to ensure the smooth hosting of the Copa America.

TCL, as the official partner of this Copa America, provides video assistant referee (VAR) display technology support for the event. The application of this technology will ensure the exciting presentation and fairness of the game, bringing fans a better viewing experience.

It can be foreseen that China's LED display screens will also shine brightly at the Paris Olympics. And these events are not only grand events for sports competitions, but also a stage for showcasing China's intelligent manufacturing.

With the 2024 European Championship and Copa America in full swing, as well as the approaching Paris Olympics, Chinese LED display screen manufacturers are actively preparing to provide high-quality display solutions for world-class sports events. CCTV's attention to this phenomenon not only highlights the importance and influence of China's LED display industry on the global stage, but also provides valuable significance and inspiration for China's LED display industry to enter overseas markets.

The successful application of Chinese LED display screens in international large-scale sports events has enhanced the international visibility and influence of Chinese brands. Through sponsorship and technical support, Chinese LED display companies have provided display solutions for large-scale sports events, which not only adds a sense of technology to the events, but also establishes a good brand image for Chinese LED display companies in the international market.

1、 The role of LED display screens in sports activities

 

1. Enhance the viewing experience

LED display screens play a crucial role in sports venues, showcasing every exciting moment of the event to the audience through high brightness, contrast, and resolution images. This visual experience not only enhances the audience's viewing experience, but also effectively conveys the tense atmosphere and details of the competition.

 

2. Real time information transmission

In sports events, LED display screens can be used to display key data such as scores, match time, and player information in real-time, ensuring that the audience can stay informed of the latest developments in the game at any time. At the same time, the LED display screen can also play real-time replays, helping the audience better understand the progress of the competition.

 

3. Advertising and Business Value

Sports events are usually an important platform for brand promotion. LED display screens have become the preferred medium for advertising placement due to their dynamic display and high attention. Through carefully designed advertising content, brands can effectively attract audience attention during events, thereby enhancing brand awareness and commercial value.

 

4. Multi functional applications

In addition to live events, LED displays can also be used for opening and closing ceremonies, as well as various cultural performances, to enhance the visual effect and appeal of the event. Its flexibility and programmability enable it to adapt to different scenario requirements and provide diverse application solutions.

 

2、 The significance and inspiration of entering overseas markets

 

In recent years, Chinese LED display screen enterprises have actively entered overseas markets, demonstrating strong competitiveness and growth potential. Through the expansion of overseas markets and brand promotion, the brand influence of LED screen enterprises has been enhanced, and a good corporate image has been established. Mainly manifested in the following aspects:

 

1. Enhance international competitiveness

Participating in large-scale international sports events is an excellent opportunity for Chinese LED display companies to showcase their technology and product strength. Through these globally renowned platforms, enterprises can establish an international brand image and enhance their international competitiveness.

 

2. Expand market share

Global sports events have a wide audience base and commercial influence. By participating in these competitions, Chinese LED display companies can not only obtain a large number of orders in the short term, but also expand overseas markets and increase market share in the long term.

 

3. Technical and standard output

Participating in top international competitions requires meeting high standards of technical requirements and strict quality control. By meeting these requirements, Chinese enterprises can not only improve their technological level, but also promote the internationalization of industry standards, which will help them gain an advantage in more international projects in the future.

 

4. Promote industrial upgrading

The high demands of international competitions will encourage Chinese LED display screen enterprises to continuously innovate, improve product quality and technological level. This technology driven industrial upgrading not only benefits the development of enterprises themselves, but also promotes the progress of the entire industry and enhances China's position in the global LED display screen market.

 

3、 Strategies for Seizing the Opportunities of Sports New Year

 

As a major sports year, 2024 is an important development opportunity for LED screen enterprises. During this year, the hosting of multiple top international sports events, such as the Paris Olympics, European Championship, Copa America, etc., has brought huge market demand to the LED display industry. Therefore, LED screen enterprises must seize this development opportunity in 2024:

 

1. Strengthen technological innovation and quality improvement

Sports events have extremely high requirements for LED displays, and enterprises should continuously innovate their technology to improve product quality and ensure that they can provide high-end products that meet international standards. For example, developing display screens with high refresh rates, high resolution, and low energy consumption to meet the needs of different sports venues and outdoor environments. At the same time, the application methods of LED displays in the sports field need to become more diverse, such as for live broadcasting, playback, data display, and commercial advertising of events.

 

2. Enhance brand building

By participating in international sports events, companies should focus on brand building and utilize the global influence of the events to enhance brand awareness. You can increase brand exposure and establish a good international brand image by sponsoring events, hosting brand events, and other means.

 

3. Expand overseas cooperation

Actively establish connections with overseas customers and partners, and expand sales channels. Through cooperation, we can better understand the needs of overseas markets, provide targeted products and services, and enhance market competitiveness.

 

4. Provide comprehensive solutions

In addition to the product itself, LED screen companies should also provide comprehensive solutions, including installation and debugging, technical support, after-sales service, etc., to ensure that customers can obtain a good user experience. This comprehensive service capability will become an important advantage for enterprises in fierce market competition.

 

5. Emphasize market promotion

Actively promote the technology and products of LED screen companies through various international exhibitions, industry forums, and media promotions. By showcasing the latest technological achievements and successful cases, enhance market trust and recognition.

 

6. Cultivate international talents

Internationalized talents are an important resource for enterprises to enter overseas markets. LED screen companies should focus on cultivating professional talents who are familiar with the international market and have cross-cultural communication skills, in order to better promote the development of international business.

With the hosting of the 2024 European Cup and Copa America, as well as the approach of the Paris Olympics, the Chinese LED display screen industry has ushered in a significant opportunity to showcase its own strength and expand its international market. Through various efforts such as technological innovation, brand building, market expansion, and comprehensive services, Chinese LED display screen enterprises will be able to shine on the global stage, further enhance international competitiveness, and promote high-quality development of the entire industry. In this sports year, seizing opportunities, facing challenges, we are sure to write a new brilliant chapter.

The above article is sourced from the screen display world The author displays the world on screen
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